Back to Web Development
    Case Study · E-Commerce & Scheduling

    DTC Health Commerce

    Direct-to-consumer storefront and online scheduling platform for a wellness brand — Shopify Hydrogen front end with custom booking flow.

    Client
    DTC wellness brand expanding into in-clinic services across 6 markets
    Timeline
    14 weeks — replatform from Shopify Liquid to Hydrogen + scheduling launch
    Healthcare e-commerce and online scheduling site on tablet and phone

    Results

    +52%
    Mobile conversion rate
    vs. legacy Liquid theme, 90-day window
    +31%
    AOV
    Driven by configurator bundles and subscriptions
    2.1x
    Subscription LTV
    12-month cohort vs. one-time buyers
    +96%
    Tracked conversions recovered
    Server-side vs. browser-only events

    The Challenge

    A legacy Liquid theme could not support a guided product configurator, in-clinic appointment booking, or subscription bundles. Conversion was leaking on mobile and paid-media attribution was breaking under iOS privacy changes.

    Our Approach

    • Replatformed to Shopify Hydrogen on Remix for SSR performance and full control over UX
    • Built a guided configurator that bundles products + service appointments in one cart
    • Stripe-powered subscriptions with customer self-service and dunning recovery
    • Server-side GA4 and Meta CAPI events via Cloudflare Workers for resilient attribution
    • Headless content in Contentful for landing pages, blog, and educational hub

    Functionality We Built

    Guided Configurator

    Quiz-driven product + service bundle builder with progressive pricing and consult-required gating.

    Unified Cart

    Physical products, subscriptions, and bookable appointments in one checkout with split fulfillment.

    Subscription Hub

    Customer-managed cadence, swaps, pauses, and skip-a-shipment — backed by Stripe Billing.

    Server-Side Tracking

    Edge-deployed event pipeline to GA4 + Meta CAPI for durable attribution post-ATT/ITP.

    Additional Capabilities

    • Shopify Hydrogen storefront with custom product configurator
    • Online appointment scheduling with payment capture
    • Subscription management and recurring billing via Stripe
    • Headless content for blog, FAQ, and resource library
    • Conversion tracking with GA4, Meta CAPI, and server-side events

    Technology Stack

    Shopify HydrogenRemixStripeContentfulCloudflare Workers

    The brand now runs a single commerce + scheduling platform that scales to new markets in weeks and gives marketing real attribution to optimize against.

    Have a similar challenge?

    Tell us about your audience, your stack, and what success looks like. We will share a candid point of view and a phased plan in the first conversation.

    Explore Web Development

    More Case Studies

    Healthcare provider marketing website mockup on laptop and phone
    Marketing & Brand

    Health System Marketing Site

    Multi-location hospital marketing platform with provider directory, service lines, and content hub — built for SEO, speed, and accessibility.

    Read case study
    Patient portal dashboard with appointments, lab results, and secure messaging
    Authenticated Web App

    Patient & Member Portal

    HIPAA-aware patient portal delivering appointment management, lab results, secure messaging, and benefit lookups behind SSO.

    Read case study