Web Development

    Performance-driven websites and web platforms for healthcare brands

    Brandywine Consulting Partners designs and engineers high-performance websites, web platforms, and progressive web apps across industries — healthcare, technology, veterinary services, discovery science, and professional services. From marketing sites and member portals to interactive product experiences, fully responsive desktop and mobile builds, and headless commerce, we deliver fast, accessible, SEO-optimized sites built on the right platform for your audience — WordPress, Webflow, Drupal, Sitecore, Shopify, Next.js, React, or fully custom Jamstack architectures.

    What We Do

    Service overview and the core capabilities BCP brings to every web development engagement.

    Custom marketing websites and brand storytelling experiences
    Headless CMS architecture (Contentful, Sanity, Strapi, WordPress headless)
    Authenticated portals — patient, member, client, partner, investor
    Interactive product experiences with motion, scroll, and 3D (Framer Motion, GSAP, Three.js)
    Responsive desktop, tablet, and mobile design with Progressive Web App (PWA) delivery
    WCAG 2.2 AA accessibility and Section 508 compliance
    Core Web Vitals tuning, SEO architecture, and structured data
    E-commerce, online scheduling, and payment flows (Shopify, Stripe)
    Multi-site, multi-language, and multi-brand management

    Key Benefits

    Faster Page Speed

    Edge-rendered, image-optimized sites achieve sub-2s LCP and 95+ Lighthouse scores on desktop and mobile.

    Found in Search

    Technical SEO, schema markup, and content architecture drive organic traffic and qualified leads across every vertical.

    Accessible & Engaging

    WCAG 2.2 AA accessibility paired with thoughtful motion and interaction design that elevates the brand.

    Responsive healthcare website displayed across desktop, tablet, and mobile devices
    Built for every screen

    Fast, accessible, and SEO-ready — engineered to convert and comply.

    Why BCP for Web Development

    Platform-agnostic team with production experience across WordPress, Webflow, Drupal, Sitecore, Shopify, and custom React/Next.js
    Healthcare-aware patterns for HIPAA, PHI handling, consent, and audit logging baked into authenticated experiences
    WCAG 2.2 AA accessibility, Section 508, and VPAT-ready delivery on every engagement
    Core Web Vitals discipline — sub-2s LCP and 95+ Lighthouse scores as launch acceptance criteria
    SEO architecture, structured data, and content modeling led by senior technical SEOs
    Headless and Jamstack rebuilds with measurable 5-10x performance gains over legacy stacks

    Who We Serve

    The audiences this service is built for, with the specifics that matter to each.

    Healthcare brands

    HIPAA-aligned marketing sites, patient portals, and FHIR-integrated apps.

    • Hospital and FQHC marketing sites
    • Patient and member portals
    • Digital-health product sites

    Technology / SaaS

    Marketing sites, docs, and product surfaces that convert.

    • Next.js marketing sites
    • Developer docs portals
    • Launch microsites and investor relations

    Veterinary

    Multi-location practice sites with booking and client portals.

    • Online booking
    • Multi-location templating
    • Telehealth scheduling

    Discovery Science

    Lab, study, and biotech investor sites.

    • Publication portals
    • Recruitment / eConsent pages
    • Investor relations templates

    Professional Services

    Law, finance, and consulting brand sites with content depth.

    • Thought-leadership hubs
    • CRM integration (HubSpot / Salesforce)
    • Multi-region content

    Typical Triggers

    If any of these sound familiar, you're in the window where this service delivers the most value.

    Replatform / redesign

    Site looks dated, slow, or not on a sustainable CMS.

    Accessibility complaint or lawsuit

    WCAG / ADA exposure forcing rapid remediation.

    Core Web Vitals failure

    Google Search Console flagging poor LCP, CLS, or INP.

    Headless migration

    Monolithic WordPress / Drupal limiting performance and editorial workflow.

    M&A brand merge

    Combining two brands into one site / IA / design system.

    New portal / authenticated experience

    Patient, member, or client portal needs to launch.

    Service Deliverables

    Three engagement models, same engineering rigor — choose the operating boundary that fits your team.

    BCP Hosted

    Fully managed by BCP

    • Site deployed and managed in BCP Vercel / Azure / Cloudflare account with monitoring
    • Managed CMS (WordPress / Sanity / Contentful) with editor support
    • WCAG and Core Web Vitals SLAs

    Client Hosted

    Delivered into client tenant

    • Code, IaC, CMS, and analytics deployed into client accounts
    • Editor training and component library handoff
    • Performance + accessibility runbooks

    BCP-Managed, Client Hosted

    BCP operates inside your tenant

    • BCP operates and evolves the site inside client accounts
    • Monthly content and component releases
    • Quarterly performance, SEO, and accessibility reviews

    Service Timeline

    BCP's framework-driven methodology: Discover → Design → Build → Validate → Launch → Operate. Durations are typical and right-sized to scope.

    011–2 weeks

    Discover

    • Stakeholder interviews
    • Content audit
    • SEO & analytics baseline
    023–5 weeks

    Design

    • IA & UX
    • Visual design system
    • Prototype & user testing
    036–12 weeks

    Build

    • Frontend build
    • CMS modeling
    • Integrations (CRM, FHIR, analytics)
    042 weeks

    Validate

    • Accessibility audit (WCAG 2.2 AA)
    • Performance & Core Web Vitals
    • Cross-browser & device QA
    051 week

    Launch

    • Content migration
    • DNS cutover
    • Redirect mapping
    06Ongoing

    Operate

    • Content & component releases
    • SEO and CRO experiments
    • A11y & performance monitoring

    Service Stack

    The BCP-preferred technology stack for this service, plus the common client stacks we support and operate.

    BCP Technology Stack

    Frameworks

    Next.jsReactAstroVite + Tailwind

    CMS

    WordPress (headless / classic)SanityContentfulStrapiSitecoreDrupal

    Commerce

    ShopifyStripe Checkout

    Hosting

    VercelAzure Static Web AppsCloudflare Pages

    Quality

    axe / Pa11yLighthouse CIPlaywright

    Common Client Stacks We Support

    WordPress (headless or classic)

    WP Engine / KinstaWPGraphQLGutenberg

    Webflow

    Webflow CMSMemberstackZapier

    Drupal

    Drupal 10AcquiaPantheon

    Sitecore

    Sitecore XM CloudXPHeadless services

    Shopify

    Shopify PlusHydrogenShopify Apps

    Custom Jamstack

    Next.jsSanity / ContentfulVercel

    BCP Azure Stack

    Purpose-built Azure components powering this service — HIPAA-compliant, scalable, and production-hardened.

    Next.js + React

    Web framework

    Hybrid SSR/SSG/ISR rendering with React Server Components, edge runtime, and built-in image optimization.

    Azure Static Web Apps

    Edge hosting

    Globally distributed static + serverless API hosting with built-in auth, custom domains, and staging environments.

    Azure Front Door + CDN

    Global delivery

    Intelligent routing, WAF, DDoS protection, and edge caching for sub-second TTFB worldwide.

    Headless CMS

    Content layer

    Contentful, Sanity, Strapi, or headless WordPress feeding API-driven front ends with preview workflows.

    Azure AD B2C

    Identity & SSO

    Customer identity for patient and member portals with MFA, social login, and SMART on FHIR support.

    Application Insights

    Real-user monitoring

    Core Web Vitals, error tracking, and conversion funnels for continuous performance optimization.

    Platforms & Technologies We Support

    Platform-agnostic by design. We pick the right CMS, framework, and hosting stack for your audience, content model, and growth roadmap — and bring senior production experience across each.

    WordPress

    Traditional CMS

    World's most-used CMS. We build custom themes, Gutenberg blocks, and headless WordPress backends powering modern Jamstack front ends.

    Best for: Marketing sites, blogs, content-heavy publishing

    Webflow

    Visual CMS

    Designer-friendly platform with visual development. Ideal for marketing teams that want autonomy over content and layout post-launch.

    Best for: Brand sites, landing pages, fast time-to-market

    Drupal

    Enterprise CMS

    Enterprise-grade CMS with rigorous access control and structured content modeling — common across health systems and government.

    Best for: Multi-site health systems, complex taxonomies

    Sitecore

    Digital Experience Platform

    Composable DXP for personalization, marketing automation, and omnichannel content delivery at enterprise scale.

    Best for: Personalized experiences, multi-brand portfolios

    Next.js

    React Framework

    Production React framework with hybrid rendering, edge functions, and image optimization — our default for custom builds.

    Best for: High-performance custom sites and web apps

    Shopify

    E-Commerce

    Leading commerce platform — we deliver custom themes, Hydrogen headless storefronts, and bespoke checkout extensions.

    Best for: DTC commerce, subscriptions, omnichannel retail

    Contentful / Sanity / Strapi

    Headless CMS

    API-first content platforms paired with React/Next.js front ends for fast, secure, and decoupled web architectures.

    Best for: Headless rebuilds, multi-channel content

    Vercel / Azure / Cloudflare

    Hosting & Edge

    Edge hosting and CDN platforms with HIPAA-compliant configurations, automatic SSL, and global low-latency delivery.

    Best for: Scale, performance, and security

    Examples of Websites We Build

    Representative engagement types — from marketing sites to authenticated portals to commerce — with the functionality and stack behind each.

    Healthcare provider marketing website mockup on laptop and phone
    Marketing & Brand

    Health System Marketing Site

    Multi-location hospital marketing platform with provider directory, service lines, and content hub — built for SEO, speed, and accessibility.

    Functionality

    • Searchable provider directory with specialty & location filters
    • Service-line landing pages with structured data (Schema.org Hospital / Physician)
    • Editorial content hub with author profiles and category taxonomy
    • Find-a-location with map integration and click-to-call
    • WCAG 2.2 AA compliance with keyboard-first navigation

    Stack

    Next.jsTypeScriptTailwind CSSSanity CMSVercel EdgeAlgolia
    Read full case study
    Patient portal dashboard with appointments, lab results, and secure messaging
    Authenticated Web App

    Patient & Member Portal

    HIPAA-aware patient portal delivering appointment management, lab results, secure messaging, and benefit lookups behind SSO.

    Functionality

    • SMART on FHIR launch and SSO via Azure AD B2C
    • Appointment scheduling with provider availability sync
    • Lab results display with trend charts and PDF download
    • Secure messaging with audit logging
    • Benefits, claims, and EOB lookups for payer members

    Stack

    ReactNext.jsAzure AD B2CFHIR R4 APIsAzure App ServicePostgreSQL
    Read full case study
    Healthcare e-commerce and online scheduling site on tablet and phone
    E-Commerce & Scheduling

    DTC Health Commerce

    Direct-to-consumer storefront and online scheduling platform for a wellness brand — Shopify Hydrogen front end with custom booking flow.

    Functionality

    • Shopify Hydrogen storefront with custom product configurator
    • Online appointment scheduling with payment capture
    • Subscription management and recurring billing via Stripe
    • Headless content for blog, FAQ, and resource library
    • Conversion tracking with GA4, Meta CAPI, and server-side events

    Stack

    Shopify HydrogenRemixStripeContentfulCloudflare Workers
    Read full case study

    Representative Use Cases

    • Healthcare: hospital marketing sites, patient portals, FQHC community sites, digital health product sites
    • Technology: SaaS marketing sites, developer documentation, product launch microsites, investor relations
    • Veterinary: multi-location practice sites with online booking, client portals, and telehealth scheduling
    • Discovery science: research lab sites, biotech investor relations, publication portals, study recruitment platforms
    • Professional services: law firm, accounting, and consulting sites with thought-leadership hubs and CRM integration
    • Cross-industry: headless CMS rebuilds, Shopify e-commerce launches, and PWA conversions for desktop and mobile

    Compliance

    The standards we engineer to — and how BCP ensures the controls are real, evidenced, and audit-ready.

    WCAG 2.2 AA / Section 508

    Built into design system and validated with axe + manual screen-reader testing.

    HIPAA (portals)

    PHI surfaces sit behind authenticated experiences on BAA-backed infra.

    Privacy (GDPR / CCPA / TDPSA)

    Consent management, cookie banners, and DSR workflows wired into CMS.

    Core Web Vitals

    Sub-2s LCP / CLS < 0.1 enforced via Lighthouse CI in PR pipelines.

    Security headers / OWASP

    CSP, HSTS, frame-ancestors, and WAF tuned per launch.

    Service Proof Points

    Representative engagements with the technical challenge, BCP solution, measured outcomes, and the trust assets we deliver alongside the work. Client identifiers anonymized; details available under NDA.

    5-hospital regional health system

    Headless re-platform for a hospital marketing site

    Challenge

    Legacy Drupal 7 site failing Core Web Vitals, blocking SEO and digital-marketing spend.

    BCP Solution

    • Migrated to Next.js + Sanity on Vercel
    • Component library with WCAG 2.2 AA + brand system
    • Programmatic SEO for service-line + location pages

    Measured Outcomes

    41 → 98
    Lighthouse performance
    +62% in 6 months
    Organic traffic
    +44%
    Service-line lead form submits

    Stack

    Next.jsSanityVercelAlgoliaCloudflare

    Trust Assets

    • WCAG 2.2 AA VPAT
    • Core Web Vitals SLA
    • HIPAA BAA for portal surfaces
    Veterinary group, 40 locations

    Multi-location veterinary booking platform

    Challenge

    Each location ran its own dated WordPress site with no central booking or analytics.

    BCP Solution

    • Single Next.js platform with multi-location templating
    • Integrated online booking + telehealth scheduling
    • Centralized analytics + lead routing to local CRMs

    Measured Outcomes

    5.8s → 1.6s
    Site speed (LCP)
    +212%
    Online bookings
    +38% return
    Marketing spend efficiency

    Stack

    Next.jsSanityVercelHubSpotTwilio

    Trust Assets

    • Lighthouse CI gates
    • WCAG 2.2 AA audit
    • Uptime SLA

    Web Development FAQ

    Straight answers on HIPAA and accessibility, realistic timelines, and how we choose between WordPress, Webflow, Drupal, Sitecore, Shopify, and Next.js.

    01

    How do you handle HIPAA compliance on web properties that touch PHI?

    +
    02

    Are accessibility (WCAG 2.2 AA / ADA / Section 508) and inclusive design built in?

    +
    03

    What does a typical timeline look like, from kickoff to launch?

    +
    04

    How do you choose between WordPress, Webflow, Drupal, Sitecore, Shopify, and Next.js?

    +
    05

    Can BCP migrate a legacy website to a modern stack without losing SEO?

    +
    06

    How do you optimize for SEO and Core Web Vitals?

    +
    07

    Can you integrate web properties with EHRs, FHIR APIs, and CRMs?

    +
    08

    Do you offer ongoing support and continuous optimization after launch?

    +

    Start a Web Development Conversation

    Tell us about your platform preferences, audience, compliance scope, and timeline. We will route your inquiry to a senior web engineer and respond within one business day.

    0/2000

    We respond within one business day. We never share your information.

    Request a Web Development Proposal

    Share the specifics so we can scope, price, and stand up the right team. Most proposals back within 3–5 business days.

    About you
    Project
    Environment & compliance

    By submitting, you agree we may contact you about this inquiry. We don't sell or share your information.